Modules (subjects) are the basic building blocks of any qualification. Use the Module Browser to view module details like the syllabus, evaluation criteria, lecturer and estimated costs. For undergraduate modules you will also be able to view the lecture timetable.
Disclaimer: All reasonable steps have been taken to ensure that the information contained on the website is accurate at the date it was published. Nelson Mandela University reserves the right to make changes to the module details (e.g. lecturer, pre-requisites, etc.) as published on the website.
Business Research (EBMR420)
This module is presented as follows in 2024:
- SUMMERSTRAND CAMPUS SOUTH: Full-Time (A1)
Can be used as a major: Yes
Offered in: Term 3+4
Credit value: 10
Estimated fees: R2510
Lecturer: STRUWIG, FW
- SUMMERSTRAND CAMPUS SOUTH: Full-Time (A1)
Can be used as a major: Yes
Offered in: Term 1+2
Credit value: 10
Estimated fees: R2510
Lecturer: STRUWIG, FW
- SUMMERSTRAND CAMPUS SOUTH: Full-Time (A1)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 10
Estimated fees: R2510
Lecturer: STRUWIG, FW
- SUMMERSTRAND CAMPUS SOUTH: Full-Time (A1)
Can be used as a major: No
Offered in: Term 3+4
Credit value: 10
Estimated fees: R2510
Lecturer: STRUWIG, FW
- SUMMERSTRAND CAMPUS SOUTH: Part-Time (A2)
Can be used as a major: No
Offered in: Term 3+4
Credit value: 10
Estimated fees: R2510
Lecturer: STRUWIG, FW
- SUMMERSTRAND CAMPUS SOUTH: Part-Time (A2)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 10
Estimated fees: R2510
Lecturer: STRUWIG, FW
Syllabus
PURPOSE
To equip students with the knowledge and competence to conduct business-related research under supervision.
NOTE: This module is offered online in either Semester 1 or Semester 2.
LEARNING OUTCOMES
Students will be able to:
• Prepare a research design for specific business-related research problems;
• Collect primary and/or secondary data for specific business-related research problems;
• Present and conduct responsible research;
• Design a measuring instrument(s) to collect primary data;
• Reflect critically on ethical issues, and the reliability and validity or research projects;
• Select and motivate a target population for a business-related research project;
• Present research data, findings and conclusions;
• Prepare a research proposal for a business-related topic.
CORE CONTENT
• An introduction to business research.
• The research process and proposal.
• Responsible research.
• Qualitative versus quantitative research and exploratory research.
• Collecting primary data.
• Measurement concepts and design.
• Ethical issues in research and reliability and validity.
• Sampling and fieldwork.
• Data analysis, presentation and interpretation.
• Report writing.
Evaluation criteria
100% Continuous assessment:
The weights of the various continuous assessments done for this module throughout the semester are indicated in the study guide.
MODERATION
External.
Prerequisites
None.
Evaluation criteria
Evaluation criteria
100% Continuous assessment:
The weights of the various continuous assessments done for this module throughout the semester are indicated in the study guide
Prerequisites
None