Modules (subjects) are the basic building blocks of any qualification. Use the Module Browser to view module details like the syllabus, evaluation criteria, lecturer and estimated costs. For undergraduate modules you will also be able to view the lecture timetable.
Disclaimer: All reasonable steps have been taken to ensure that the information contained on the website is accurate at the date it was published. Nelson Mandela University reserves the right to make changes to the module details (e.g. lecturer, pre-requisites, etc.) as published on the website.
Marketing Management (EBMV201)
This module is presented as follows in 2024:
- SUMMERSTRAND CAMPUS SOUTH: Full-Time (A7)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 14
Estimated fees: R4580
Lecturer: SIRAYI, S
- SUMMERSTRAND CAMPUS SOUTH: Full-Time (A1)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 14
Estimated fees: R4580
Lecturer: SIRAYI, S
- SUMMERSTRAND CAMPUS SOUTH: Part-Time (A2)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 14
Estimated fees: R4580
Lecturer: SIRAYI, S
- GEORGE CAMPUS: Full-Time (83)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 14
Estimated fees: R4580
Lecturer: MADZUNYA, NM
- GEORGE CAMPUS: Full-Time (02)
Can be used as a major: No
Offered in: Term 1+2
Credit value: 14
Estimated fees: R4580
Lecturer: PETERS, AC
Syllabus
PURPOSE
To gain insight into marketing management, the marketing environment and to be able to compile a strategic marketing plan.
LEARNING OUTCOMES
• A critical and coherent understanding and application of the underlying principles of marketing management and the marketing environment is demonstrated.
• Knowledge and insight into marketing management is demonstrated.
• Application and integration of marketing management skills relating to assignment writing and putting all the concepts together in the formulation of a strategic marketing plan.
CORE CONTENT
• Principles of marketing management.
• Analysing the marketing environment.
• Consumer decision-making.
• Segmenting and targeting markets.
• Positioning the firm and its products.
• Understand the marketing mix (product, place, price, promotion).
• Apply and integrate marketing management skills to the industry.
Evaluation criteria
100% Continuous assessment:
• 2x Semester tests (Final mark weight = 30%)
• 8x Quizzes (Final mark weight = 20%)
• 1x Assignment (Final mark weight = 10%)
• End of module assessment (Final mark weight = 40%)
MODERATION
Internal.
Prerequisites
• Introduction to the Business Functions (EB122)
Evaluation criteria
Evaluation criteria
100% Continuous assessment:
• 2x Semester tests (Final mark weight = 30%)
• 8x Quizzes (Final mark weight = 20%)
• 1x Assignment (Final mark weight = 10%)
• End of module assessment (Final mark weight = 40%)
Prerequisites needed for this module
- Introduction To The Business Functions (EB122)
- Introduction To The Business Functions (EB122)