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Marketing Research (EBMV231)
This module is presented as follows in 2027:
Evaluation criteria
Evaluation criteria
100% Continuous assessment:
• 2x Semester tests (Final mark weight = 20%)
• 4x Quizzes (Final mark weight = 20%)
• 4x Assignments (Final mark weight = 24%)
• 1x Marketing research proposal (Final mark weight = 10%)
• 1x Research proposal presentation (Final mark weight = 6%)
• 1x Marketing research report (Final mark weight = 20%)
Prerequisites
None