PURPOSE
To familiarise students as future business managers and entrepreneurs with the prevailing principles, practices and procedures of the international marketing environment, as well as its complexities, inherent challenges and risks.
LEARNING OUTCOMES
The student will be able to:
• Critically review emerging trends and patterns in the international trade and marketing environment.
• Assess the effects of trade liberalisation on developing countries.
• Describe the international marketing environment and critically discuss its effect on local marketing management processes, with reference to:
• management style and training;
• the socio-cultural environment;
• the economic-financial environment;
• the political and legal environment;
• the physical and technological environment.
• Propose a general framework of ethical standards for international trade and marketing with specific reference to developing countries.
• With reference to local business, assess the challenges and inherent risks associated with international trade and marketing environments.
CORE CONTENT
• Introduction to the international trade and marketing environment.
• Overview of, and barriers to, international trade.
• The international trade environment: Political, Economic, Socio-cultural, Technological, Environmental and Legal influences (a PESTEL analysis).
• Rules of business behaviour (ethical standards) in international trade and marketing environment.
Evaluation criteria
100% Continuous assessment:
• 1x Semester test (Final mark weight = 20%)
• 5x Weekly tutorials (Final mark weight = 20%)
• 1x Assignment (Final mark weight = 30%)
• End of module assessment (Final mark weight = 30%)
MODERATION
External.
Prerequisites
• Marketing Management (EBMV201)
Evaluation criteria
100% Continuous assessment:
• 1x Semester test (Final mark weight = 20%)
• 5x Weekly tutorials (Final mark weight = 20%)
• 1x Assignment (Final mark weight = 30%)
• End of module assessment (Final mark weight = 30%)